The reason your company needs to have promotional products to distribute to potential clients is to raise awareness of your brand, or to thank existing clients with branded gifts that will make them feel appreciated and help them remember you.
By customising products and gifts for clients and customers, your company could gain a long-term presence in their everyday lives. For instance, if your ideal client regularly drinks their coffee from a mug with your name on it, who do you think they are going to call when they need the products or services that you sell?
Promotional items provide a cost-effective way of keeping your brand name in people’s minds. The last time you visited a trade fair, you’re bound to have picked up a lot of branded pens, USB sticks and other useful or fun products – and they’re probably still in your drawer, or maybe you use them on a regular basis, providing you with a constant reminder of those companies.