18 May 2017
Entrepreneurs like Lord Sugar, Richard Branson, Steve Jobs and the like are few and far between. Their autobiographies and biographies are required reading, and business magazines regularly publish lists of the latest ‘must read’ inspirational books that’ll set you on the road to equal success (or so you hope).
But there is no easy template to download and follow. With the best will in the world, even if you had an identical upbringing to any entrepreneur, with the same opportunities they had, the likelihood is that you wouldn’t recreate the same success. And the challenges they faced won’t be the challenges you face. So there’s no need to even try to emulate, say, Lord Sugar (and you’re probably too late to get your first job at the age of 12 boiling beetroot for a local greengrocer anyway).
Perhaps Richard Branson’s advice to “do things your own way” is the best (and shortest) business advice on offer. In fact, researchers at the University of Pennsylvania would back this up, having found that ‘being yourself’ helps raise your levels of life satisfaction and well-being.
Generally, successful entrepreneurs tend to share four personality traits. If you’re someone with a passion for what you do, you may not like the first one…